Changes in Sapporo Beer labels サッポロビール　ラベル変遷さっぽろびーる　らべるへんせん

Description

This exhibit introduces how Sapporo Beer labels have changed since the original brew was launched in 1877. Sapporo Beer has roughly two types of labels: one with a red star, which was first used when the original brew was launched, and the other known as Black Label, introduced with bottled draft beer, launched in 1957. The exhibit pictured here provides an at-a-glance view of all the labels.